The Insights Hub.

Tactics, algorithm teardowns, and culture drops from the Influenka team.

The TikTok Algorithm Just Changed. Here is How to Exploit It.

With the latest push towards SEO and long-form retention, short viral clips are dying. Here is our exact blueprint for keeping your engagement rates above 10% in the new era.

Julian Reed

Head of Analytics

Creator Economy May 14, 2026

Why Micro-Influencers Are Outperforming Celebrities by 400%.

A deep dive into trust metrics, parasocial relationships, and why paying $50k for a celebrity shoutout is burning your marketing budget.

Brand Strategy May 02, 2026

Finding Your Brand's "Villain": The Secret to Cult Loyalty.

If you don't stand against something, you don't stand for anything. How to position your brand using classical archetypes.

Algorithms Apr 28, 2026

Decoding Instagram's New "Send to Friend" Priority Metric.

Saves and shares have overtaken likes. We analyzed 10,000 viral reels to find exactly what triggers a user to hit the DM button.

Case Study

How We Scaled a FinTech App from Zero to 45k Users in 30 Days.

A complete teardown of the ad structure, creator briefs, and landing page psychology we used to drop their CPA by 64%.

Read Breakdown

Creator Economy Apr 15, 2026

The Death of the Aesthetic Grid.

Why Gen Z craves lo-fi, messy, and raw content over highly polished studio productions.

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